Work

Barrett Firewood

By Ashton Foran, director. Published 24th October 2026.

A family firewood business on Achill, in County Mayo, delivering kiln-dried logs across the county and nationwide.

Where they started

Barrett Firewood is a family business selling kiln-dried hardwood and softwood from a yard on Achill, to homes and to the trade. Online, the business had a Facebook page and a Google listing, and the listing had no website to link to.

They wanted a website that could sell: every product with its price, and a way to order it. They sent the products, the prices and a photo of each one over WhatsApp, and we built the site around them.

What we built

Twenty-two pages on their own domain.

• A page for each product, with its price on it: extra large bags, hardwood crates, dumpy bags, barrow bags, pallets of 80 bags, bark mulch and sawdust, every price with delivery and VAT included
• Kindling and stove coal to add to any order, and a page for bulk and trade loads, which they quote load by load
• Their own product photographs, cut out on white
• A delivery page: around Mayo they bring the order themselves, and further afield it goes by pallet courier
• Terms written for selling online: the 14-day right to cancel, a cancellation form, and returns collected at no cost to the customer
• Four guides: how much firewood to order, hardwood or softwood, kiln-dried firewood and the 20% moisture rule that came in on 1st September 2026, and how to store logs
• Their Google review on the homepage, word for word, beside their place on the WFQA scheme's list of certified firewood suppliers
• No cookies, and a privacy page naming each company that handles an order
• Registered with Google and Bing, with visits, call and WhatsApp taps, and orders counted from day one

How an order works

On the product page, a customer chooses what they want and how many, adds kindling or stove coal if they like, and sees the total. The order form then opens with all of that filled in. It asks for a name, a phone number, the Eircode and where to set the order down, with room to mention a narrow gate, soft ground or overhead wires.

When the customer sends it, Barrett Firewood gets an email with an order number in the subject line, and the customer sees the same number on screen. Barrett Firewood rings or texts to confirm the order and the day, then texts the bank details. The customer pays by bank transfer, using the order number as the reference, and the order goes out once the payment arrives.

If the form fails to send, the page says so and offers the same order as a WhatsApp message, with every detail filled in.

Where it landed

The site scores 100 on accessibility, best practices and search, and between 95 and 100 on performance, which moves from one run of Google's test to the next without the site changing. Google had all twenty-two pages in its index by the end of the day the site went live.

Someone looking for firewood in Mayo, or anywhere else in the country, can see what a bag costs delivered and send an order from their phone at any hour.

What it cost them to run

Hosting, backups, security and any changes they want. One invoice a year.

Get a free quote or see the live site.

Read more about web design in Mayo.