Website guides for small businesses
Worth knowing before you pay anyone, including us.
How to tell if your website is costing you work
Five checks you can do yourself in about ten minutes, no tools and no jargon.
3 minute read
How much does a website cost in Ireland?
The ranges quoted across the market, what pushes a quote up or down, and what a yearly fee buys once the site is live.
6 minute read
Getting found on Google
The free things that matter most, in the order worth doing them, including the one nearly everyone misses.
3 minute read
How to get found on Gemini and ChatGPT
There is no AI listing to sign up for. The assistants read the same two indexes everyone else does, and one hosting setting can lock them out without telling you.
7 minute read
Is Facebook enough, or do you need a website?
What a Facebook page does well, where it quietly fails you, and how to tell which side of the line your business is on.
3 minute read
What happens when your domain quietly dies
We found dozens of businesses whose website address no longer loads. Most of them have no idea. How to check yours in two minutes.
3 minute read
Online booking: link, embed or full system
Three very different jobs get sold under one name. Knowing which one you need can save you hundreds.
3 minute read
What an AI assistant on your website actually does
Past the hype, it does three specific jobs. What they are, what it must never do, and the new rule it has to follow.
4 minute read
Who actually owns your website?
Three things decide it, the domain, the files and the hosting, and most owners have never checked any of them.
3 minute read
The questions to ask before paying for a website
When do I pay, who owns what, and what happens if the builder disappears. The checklist worth bringing to anyone, with our answers on the record.
4 minute read
Your web designer has gone quiet. What to do, in order
The order matters more than the effort. Secure the address first, save a copy second, and start the awkward conversation third.
6 minute read
How long a website actually takes
Building the pages is the quick part. The delay is somewhere else, and it is the same place nearly every time.
4 minute read
What your website numbers actually mean
Impressions, clicks, visits and views are four different things and they never agree. What each one is, which ones matter, and whether yours are any good.
5 minute read
Should you quote a job from photos?
When photos are enough, when they will cost you money, and how to ask for ones you can actually price from.
5 minute read
How to get more Google reviews for a trade business
Ask on the day the job finishes, one message with one link, reply to every review. Where the link lives and the rules that get profiles suspended.
6 minute read
The Google Business Profile checklist for a trade
The ten fields that decide whether a trade shows up on the map, the order to fix them in, and the one that is usually missing.
6 minute read
What does web hosting cost in Ireland?
Hosting, the .ie domain, email and the padlock are four separate bills. What each one costs, and why the second year is dearer than the first.
6 minute read
Website builder or custom site, what each costs
A builder is a subscription you run yourself. A custom site is a build plus a yearly fee. Over three years the totals sit closer than most people expect.
7 minute read
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